“French football in the Big 4? This was Thursday morning the theme of Vincent Labrune’s intervention as part of the Demain Le Sport festival, organized by The TeamFrance Info and France Televisions.
At the heart of his demonstration, the president of the Professional Football League (LFP) announced a particularly awaited date, that of the launch of the next call for tenders for the broadcasting rights of Ligue 1, for the 2024-2028 cycle. “The latter will take place in the fall of 2023”he assured.
“The idea is to professionalize us as a company at all levels”
To successfully reassess the amount of the current contract (€624 million per season paid by Amazon, Canal+ and Free), following the failure of Mediapro (which had promised more than €800 million alone) during the 2020- 2021, Labrune is counting in particular on the commercial subsidiary of the LFP, received last spring, with the CVC investment fund as an economic “active” partner (it holds 13% of the shares against 1.5 billion euros) and strategic.
“The objective is to inject liquidity, but above all to maintain our competitiveness, explained the former president of OM. The idea is to professionalize us as a company at all levels, thanks to the support of a referent partner who, beyond the contribution of liquidities, must allow us to pass a course and accelerate growth. of our income by implementing new methods that should make better use of our assets in the future. »
Neymar, Lionel Messi and Kylian Mbappé, during PSG’s victory against Montpellier on August 13 (5-2). (N. Luttiau/The Team)
The latter are nevertheless already numerous, according to the president of the League, who quotes in turn: “ a France reigning world champion of the number 1 sport in the world », “a Ligue 1 platform of international stars, whether Messi, Neymar or our national icon Kylian Mbappé whom I warmly thank for staying in L1”, “remarkable stadiums renovated for Euro 2016”, “first-tier investors who have acquired our main clubs”, and especially “from Qatar to PSG, an incredible coincidence that we can in no way trivialize”.
International revenues, Fantasy League, NFT, OTT channel: Labrune’s priorities
For Vincent Labrune, the attractiveness of Ligue 1 will go precisely through the “ability to create a group of 5-6 performing clubs around PSG” and to “to give strength to European teams to perform well in Europe”. In addition to domestic rights, “international revenue growth is a top priority in the business plan of our sales subsidiary, he insisted. It is by boosting our international revenues that we will be able to attract more talent, to retain ours longer at home. » Currently, the international rights contract (2018-2024) brings in around €80 million per year for the French League, compared to, for example, ten times more for the Spanish Liga.
In order to better promote the spectacle of Ligue 1, Vincent Labrune also intends to integrate more “Technological innovation in sports consumption”of his sport, with “sportainment”. “Digital will be a key block of our strategy, placing fans at the heart of it, he specifies. To do this, we will be launching an ambitious Fantasy League in the coming weeks, as well as our NFT offer. And above all, we will soon launch our OTT channel. » A project started by his predecessor Didier Quillot, at the time entitled “My Ligue 1”, and which had never seen the light of day… Vincent Labrune added that it would certainly be necessary “dusting off and renaming the Ligue 1 brand”without saying more.
If the current president of the LFP places France as “fifth european nation”he shows ambition “within five years of being not Top 4, but on the European podium, both in terms of sporting results and income”. See you in the fall of 2023 for the first answers.