This Varoise launches an application that could revolutionize adoption

If there is one thing that Chloé Fabiani cannot stand, it is knowing that somewhere, behind bars, there is a dog or a cat that is about to be euthanized because it has not found from master.

An entrepreneur specializing in tech, marketing and advertising, the 31-year-old Fréjusienne with a well-known surname among connoisseurs of the sporting history of the Roman city (she is the daughter of the former captain of the France team of volleyball Alain Fabiani), an app launched that could revolutionize adoption.

Her name is “Paaw” and she has been active since the beginning of the year.

“Our country holds a sad record, explains the young startuper, who says she wants to consider her dog as her brother. France is the European country where we deplore the most abandonment of pets. Every day, 400 of them end up being euthanized because they could not be adopted. During the confinement, I wanted to give meaning to my life and I wanted to do something.”

A website called “responsive”

It was then that the idea for “Paaw” was born in the minds of Chloé and her associates.

Since January, the “web app” has been usable. It is actually a so-called “responsive” site that adapts to mobiles (whose full title is which does not require downloading to your smartphone.

On the screen, images of animals scroll by. The user can filter the profiles of dogs and cats according to their geographical location, their lifestyle, their type of accommodation…

In its usage, “Paaw” is very much like an animal social network. But it wants to be the absolute antithesis of the adoption on leboncoin.frwhere abuse is regularly reported.

Giving visibility to shelters

The advantage of “Paaw” is that it gives visibility to small shelters whose work (often carried out in absolute anonymity) is essential to animal welfare.

“In addition to the SPA, our country has around 4,000 associative sheltersexplains Chloe Fabiani. In a few days, we should reach the bar of 800 registered associative shelters. We should reach 25% of the French market by the end of the year. We wanted to digitize a sector that was very archaic and it worked, since in seven months we allowed more than 1,500 adoptions and the traffic of our site doubles every month.”

According to the law, the abandonment of a pet, approved, or held in captivity, is punishable by 3 years in prison and a fine of €45,000.


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