Red Bull founder Dietrich Mateschitz dies aged 78

A little less than an hour before qualifying on Saturday in Austin, Texas, all Red Bull team personnel received the email they dreaded: Dietrich Mateschitz, the founder of their team in 2005, died at the 78 years old. Co-founder of Red Bull, manufacturer of energy drinks, in 1984, he had been involved in motorsport since the 1990s with the Swiss team Sauber, which he was content to sponsor.

It was only at the end of 2004 that the Austrian, whose company is based in Salzburg, set foot in F1 by buying Jaguar, then the following year by buying Minardi to make it Red Bull’s little sister, Toro Rosso, before it was called Alpha Tauri with the success we know: six pilot titles (four with Vettel; two with Verstappen), four constructor titles (2010 to 2013) while waiting for the fifth which could arrive on Sunday evening .

Mateschitz has always been involved in the team’s choices, advised by his friend Helmut Marko, and each driver came to seek the dubbing of the boss near Fusch am Zee, the company’s headquarters. Passionate about marketing, after having cut his teeth in a German branch of Procter and Gamble, the Austrian had protected communication as a key to his development, just like sport, whatever it was, an essential vector for his advertising.

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