Pepette is a bit like the Deliveroo of pets, on subscription. Since 2019, the Parisian start-up has been offering home delivery of fresh meals for dogs and cats, with recipes based on ingredients suitable for human consumption, personalized according to the profile of the animal.
It has just raised 6 million euros in series A, carried by the Ambrosia fund, specializing in the food industry, and Go Capital. Several business angels also received around the table, including the co-founders of Michel & Augustin, FoodChéri, and Juste Bio. It had completed in 2020 a first financing of 1.1 million euros in seed.
In France, one in two households owns a pet, which makes France the leading European market. “Faced with an ultra-processed industrial feed supply, too rich in carbohydrates, and in a context where 30% of animals are overweight or obese, Pepette’s mission is to remake food as a vector for preventing the daily health and well-being of our cats and dogs”, says the founder of the start-up Marine Thersiquel. Furry owners will be determined to know that “100 grams of premium croquettes are thus more caloric than a 125 g cheeseburger”.
Pepette offers personalized nutrition, depending on the characteristics of the animal (weight, breed, age, etc.), and several recipes with tempting names such as “beef parmentier” or “filet of pollock with small vegetables”. The frequency of delivery adapts to the customer’s request and the meals are delivered vacuum-packed by Chronofresh.
The start-up employs 12 people and expects to reach a workforce of 20 people in September. It has delivered 800,000 meals since its launch and now wishes to internalize its production by investing in a new 1,000 m2 site in France. It will also use the funds raised to offer new services such as video nutrition consultations. The founder appointed to echoes that it was approaching 2,000 subscribers, who spent an average of 100 euros each month.