Several weeks after rumors revealing that the state of health of Dietrich Mateschitz was worrying, we learned of the death of the Austrian, at the age of 78. This was announced by Christian Horner a few minutes into qualifying in Austin. The Red Bull co-founder, co-owner of Red Bull Racing and owner of AlphaTauri has been battling illness for several months.
In 1982, he took advantage of a trip to Hong Kong to discover local energy drinks, and decided to bring this very underdeveloped market to Europe, in order to establish it on the Old Continent after starting a career in marketing.
Associated with Chaleo Yoovidhya, the creator of the Krating Daeng drink, he took up the concept and modified the recipe to make it Red Bull. Very quickly, he wanted to place his mark in all sports.
This is how he approached Gerhard Berger in 1985 to ask him to become one of the athletes representing his brand. From there, he had associated with many sportsmen and teams in all fields.
Arrived in F1 in 1995 with an official sponsor at Sauber, he then bought Jaguar Racing in 2004 to found Red Bull Racing, then Minardi at the end of 2005 to create Toro Rosso.
At the same time, he was also involved in NASCAR, but also in extreme sports, sponsoring Felix Baumgartner’s jump from more than 30 kilometers above sea level.
Creator of a real campus in Spielberg, at Hangar 7, he also bought and renovated the A1 Ring, which became Red Bull Ring, so that it returned to the Formula 1 calendar in 2014. Also owner of several football clubs , Mateschitz was a multi-billionaire.
In more down to earth considerations, the type of Red Bull Racing does not depend on his passing, but one wonders if AlphaTauri could not change majority ownership in the coming months.