Back Market: Buzzman’s claw – Image

The madness of cute felids is taking quite a beating. For the first Back Market campaign signed Buzzman – after its budget win last April in a global competition – the agency’s creatives did a great job. Under the direction of American director Tom Kuntz (more than 40 Cannes Lions awards and known in particular for his campaigns for Axe, Old Spice and Heineken) the film “Sorry the cats” recalls the atmosphere of the film “The birds” ofHitchcock. The brand’s new “Hello Again” signature, unveiled at the end of the film, “conveys for the first time a message on the longevity of tech products, while sketching a nod to the iconic “Hello” present on the ignition of all Apple brand products“explains the agency in a press release. The campaign is visible in Europe (France, UK, Spain and Germany) and is made up of TV, digital and cinema films in different formats. It is supported by a social media device as well as a poster campaign New films and a new poster campaign will also be unveiled by the end of the year and until 2023.

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