A beer for my dog, please.

The next time you go out to a beer hall with your dog, are you going to order a beer for him? Located in Nova Scotia, The Whiskey Barrel is one of the first bars to serve Fetcha non-alcoholic beer from Crafty Beasts Brewing, for customers’ dogs.

According to the website thedrinksbusiness.com “Beer contains essential minerals to boost the immune system of animals, provide joint support and aid digestion. Fetch contains water, beef, pork, carrots, apples, natural flavors and spices. All fruits and vegetables included in the recipe invented from a local farm.

This offering is an exciting new sales and marketing channel for brewers looking to offer new products. The love of animals in sales is very powerful and companies have used our companions in their marketing campaigns for years.

According to the latest figures from Pet Food Trends in CanadaAgriculture and Agri-Food Canada “Retail pet food sales in Canada grew by 5.8%, from C$3.4 billion in 2016 to C$4.2 billion in 2020, and are expected to grow by 4. 9% to reach $5.3 billion by 2025. In addition to food, “The largest dog food category was the largest pet food category, with retail sales of C$2.8 billion ( market share of 65.4%) in 2020.”

A second beer called Unleasheddesigned for more active dogs, is about to be produced by the brewery. Fetch is now distributed across Canada (with several stores in Quebec). You can order products or find their distributors on craftybeasts.ca.

Are you interested in developing products for dogs, cats or other innovative products?

Based in Farnham, the company AXL Beverages offers contract brewing with capacities of 20,000 HL, and brews of 15, 30, 60 or 120 HL possible. Their experience in the brewing industry and their high quality standards make this company a natural ally for your business.

Whether you are an established brewery, a nomadic brewer, a hobbyist or a business looking for a creative way to stand out, AXL Beverages you help in each of the steps according to your needs.

Projects
Tite Frette
Bar Georges
Bishop’s pub
The Sacrifice Beer Club
and many others.

Capacity and services
Capacity of 20,000 HL, brew of 15, 30, 60 or 120 HL possible
DME Brewery
Pentair Haffman co2/o2 tester
Verification of crimps with CMC Kuhnke device
Beer, seltzer & ready to drink (RTD)
473ml
355 ml standard
355ml elegant
Nitrogen doser for flat beverage
Cases of 12 or 24
Possibility of having the cans jointed with Packteck clip
Drums 20 L, 30 L, 50 L
Possibility of turnkey

BaronMag offers you a series on contract brewing in collaboration with Les Breuvages AXL.

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